Marketing Management: Text & Cases

Marketing Management: Text & Cases

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Sonata range is segmented for smaller towns and rural areas where the company is looking at brand switches. ... Tata Estate, Tata Sierra, Chevy Aveo Honda City, Mitsubishi Lancer, Ford Fiesta, Hyundai Accent, Hyundai Verna Super Luxury ... While the tourists want a good deal and a great ambience, businessmen look for a serene atmosphere and sharp maintenance of 66 a–i Marketing Management.

Title:Marketing Management: Text & Cases
Publisher:Tata McGraw-Hill Education - 2010


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