Marketing Planning by Design

Marketing Planning by Design

4.11 - 1251 ratings - Source

By establishing multi-channel sales, JC Penny increased the percentage of new customers by 26%. ... More comprehensive customer support with a number of interaction points allows the customer to be connected to the company moreanbsp;...

Title:Marketing Planning by Design
Author:Ralf Strauss
Publisher:John Wiley & Sons - 2010-04-01


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