Marketing, Principles and Perspectives

Marketing, Principles and Perspectives

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Black aamp; Decker markets Quantum tools to the do- it-yourself market and DeWalt tools to the professional market. ... The final product component is customer service, which describes the assistance provided to help a customer with the purchaseanbsp;...

Title:Marketing, Principles and Perspectives
Author:William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Publisher: - 2001


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