Marketing Principles

Marketing Principles

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This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesExamples of specialty products include the Apple iPhone or an authentic piece ofAboriginal art. ... Heuer, for example, issued a special Indy 500 watch designed especially for racing fans. ... Companies such as Australian Disaster Recovery specialise in the recovery and restoration of fire- and water-damaged property and content losses. ... equipment; raw materials; component parts; process materials; maintenance, repair and operating (MRO) supplies; and business services.

Title:Marketing Principles
Author:William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
Publisher:Cengage Learning - 2012


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