Marketing Research

Marketing Research

4.11 - 1251 ratings - Source

Difficult to code and interpret. aquot;Do you agree or disagree with the statement a#39;Sony DVD players are better than Panasonic DVD playersa#39;?aquot; + Simple to administer and code. - May oversimplify response options. aquot;If you were to buy a DVD player anbsp;...

Title:Marketing Research
Author:Alvin C. Burns, Ronald F. Bush
Publisher: - 2004


You Must CONTINUE and create a free account to access unlimited downloads & streaming