Marketing Research: Tools a Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.On the other hand, specialist publishers concentrate efforts on specific areas such as IT, communications, or finance. Specialists include OVUM, IDATE, CIT, Forrester, Snapdata Total Research, and the Economist Intelligence Unit (EIU).
|Title||:||Marketing Research: Tools and Techniques|
|Publisher||:||Oxford University Press - 2013-03-07|