Marketing Strategies

Marketing Strategies

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Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today's competitive business environment: sustainability, ethics, market orientation, the impact of technology and globalisation.For example, the product portfolio used by Hyundai for the French market can be represented as shown in Table 2.1. Table 2.1 The product portfolio of Hyundai for the French market Product lines Mono-space Berlines Professional 4X4 Sport et Luxury Atos Accent HI (van) ... for share Custodial or maintenance Find niche and attempt to protect Phased withdrawal Tenable Selectively push for position Findanbsp;...

Title:Marketing Strategies
Author:Ashok Ranchhod, Cǎlin Gurǎu
Publisher:Pearson Education - 2007


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