Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.We make sure they [the Miele plant] charge prices no greater than the other bidders. This is one way we ... Electric power was added later; the company made its first vacuum cleaner in 1927 and its first dishwasher in 1 929. Markus Miele, theanbsp;...

Title:Marketing Strategy and Competitive Positioning
Author:Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
Publisher:Pearson Education - 2008


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