Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented successab apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performanceab bring powerful marketing strategies to the public sectorab and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan KiddonThe simple instructions also indicate the two types of fires ... Dyson reinvented the vacuum cleaner. As we explained in our earlier discussion about segmentation, consumers were frustrated trying to find the right bag for their particular vacuum.
|Title||:||Marketing Strategy from the Masters (Collection)|
|Author||:||Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon, Monique Reece|
|Publisher||:||FT Press - 2010-10-19|