Marketing: The Basics

Marketing: The Basics

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a€˜...a punchy, stripped-down version of what marketing is all about.a€™ a€“ The Times Higher Education Supplement If you have a product youa€™re looking to market, or youa€™re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the a€˜tipping pointa€™. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obamaa€™s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.Unless Toyota (the makers of Lexus) has managed to hide from securities regulators that they are a majority shareholder in a major oil company, the cost of spare parts and maintenance checks do not add up to $1.17 million. How then didanbsp;...

Title:Marketing: The Basics
Author:Karl Moore, Niketh Pareek
Publisher:Routledge - 2009-12-04


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