Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.[31a Areas of Audits There are many possible areas into which a firm may choose to probe in its survey process. The firm may want to: (1) Assess client knowledge of available services; (2) Determine what firm characteristics clients value most; (3) Assess client ... Questions in this area will determine what the firma#39;s strongest selling points are, i.e., what characteristics the firm has that clients value.
|Title||:||Marketing the Law Firm|
|Author||:||Sally J. Schmidt|
|Publisher||:||Law Journal Press - 1991|