Sales of the Cavalier spiked after GMa#39;s announcement that the car would be replaced by the Cobalt, but the deletion decision stood. ... Where Oldsmobile dealers had closed, GM dealers contacted Oldsmobile owners to offer other GM cars.
|Title||:||Marketing Thirteenth Edition, Custom Publication|
|Author||:||William M. Pride|
|Publisher||:||Houghton Mifflin - 2005-02-01|