Marketing Through Search Optimization

Marketing Through Search Optimization

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Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.Submission: The act of submitting a web page to a search engine, or a website to a directory. Submission service: A service that will automatically submit your page or website to many search engines at once. These were once popular, butanbsp;...

Title:Marketing Through Search Optimization
Author:Alex Michael, Ben Salter
Publisher:Routledge - 2012-06-25


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