Marketing Through Turbulent Times

Marketing Through Turbulent Times

4.11 - 1251 ratings - Source

Sometime in the future the recession will end, but what then? This book addresses the challenges that consumers and the marketing industry will face from both an economic and political perspective.... affluent deprivation, 21 AIG, 28, 48 American Express, 46 Ansoffa#39;s Growth Matrix, 64 Apple, 133 Apple iPhone, 65 Apple iPod, 65, 96, 102, ... levels of, 121a€“ 2 Bank of America, 1, 61 barriers to entry, 129a€“0 Bear Stearns, 1 Berra, Yogi, x Bertelsmann AG, 34 Best Buy, 4, 62, ... 94a€“5, 141a€“2 change to society, reasons why change will not occur, 23a€“5 reasons why change will occur, 25a€“6 change to societyanbsp;...

Title:Marketing Through Turbulent Times
Author:Jenny Darroch
Publisher:Palgrave Macmillan - 2009-10-23


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