Marketing to Millennials

Marketing to Millennials

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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of a€œcoola€ to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: a€c Value social networking and arena€™t shy about sharing opinions a€c Refuse to remain passive consumersa€”they expect to participate in product development and marketing a€c Demand authenticity and transparency a€c Are highly influentiala€”swaying parents and peers a€c Are not all alikea€”understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.When he arrives at Best Buy, he begins looking at television brands he knows and trusts. ... organic vegetables he picked up at the store yesterday, then hea#39;ll spend an hour on his MacBook Air blogging and updating his website with content.

Title:Marketing to Millennials
Author:Jeff Fromm, CHRISTIE GARTON
Publisher:AMACOM Div American Mgmt Assn - 2013-07-13


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