Marketing Today's Academic Library

Marketing Today's Academic Library

4.11 - 1251 ratings - Source

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.A Bold New Approach to Communicating with Students Brian Scott Mathews ... Long story short, he told me he didna#39;t like using an a€œold schoola€ computer and that he did all of his searching on his BlackBerry. Apparently he could not get through our proxy, so he was using the open Web instead. I made a note to talk with ouranbsp;...

Title:Marketing Today's Academic Library
Author:Brian Scott Mathews
Publisher:American Library Association - 2009


You Must CONTINUE and create a free account to access unlimited downloads & streaming