Marketing Tourism in South Africa

Marketing Tourism in South Africa

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) ... purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs (Schiffman aamp; Kanuk, 2004: 8). ... Motivation , Culture Learning Personality Attitude Reference groups Social class Lifestyle Perception Family life cycle Personalanbsp;...

Title:Marketing Tourism in South Africa
Author:Richard George
Publisher:Oxford University Press - 2008


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