Marketing Your Career Brand

Marketing Your Career Brand

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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. a€œMarketing Your Career Branda€ will help you identify needs of your customersa€”whether they are potential clients, a prospective employer, or your current employera€”and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing messagethe tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being onlinethe differences between a general and federal resume.Your LinkedIn profile is very similar to your resume in that it should showcase your relevant skills and experience. ... For example, if your job title is training manager, your headline might look like this: Expert Trainer | Instructional ... This is a great opportunity for potential customers to get to know you, like you, and trust you.

Title:Marketing Your Career Brand
Author:Michelle Carroll, Alan De Back
Publisher:Association for Talent Development - 2014-08-15


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