Mass Communication: Living in a Media World

Mass Communication: Living in a Media World

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The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assetsa€”including audio, video, data, articles, reference, and policy backgrounders from CQ Researchera€”right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each a€œTest Your Media Literacya€ box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. Ita€™s an enhanced, enriching, and interactive learning experience. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.Do you really own the books you have on an e-book reader, or is it more like you are renting a book? Do printed books still ... Think about why you might buy a tablet, Kindle, or other e-book device to read books on? Would you prefer to getanbsp;...

Title:Mass Communication: Living in a Media World
Author:Ralph E. Hanson
Publisher:SAGE - 2013-01-03


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