Are you getting your moneyas worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your libraryas web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your websiteas purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.Visualize Google Analytics data with Google Charts tools (https://developers. google.com/ana ... Reviewing and sharing your data on a regular basis will help keep you in touch with your sitea#39;s usage and guide the actions to be made to improve site ... See aDeveloper Guides aamp; Reference, a Google Developers website, last modified October 29, 2012, https:// developers.google.com/analytics/ devguides. 3.
|Title||:||Maximizing Google Analytics|
|Author||:||Tabatha Farney, Nina McHale|
|Publisher||:||American Library Association - 2013-06-01|