This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmonyathoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.These packages allow producers to restrict color to Web safe palettes that include the 216 colors common to the main computer platforms in ... Images and graphics created in most popular paint and draw programs can be optimized for displaying on a Web page. There is also a special file format, PDF (portable document file), discussed in Chapter 4, which can also be displayed on the Web PDFs haveanbsp;...
|Author||:||Jacqueline M. Layng, Terre Rosner|