Media Effects Research: A Basic Overview

Media Effects Research: A Basic Overview

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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass mediaa€™s effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about mediaa€™s influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic mediaa€™s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new mediaa€™s effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.has good support from research studies. ... The electronic circuit is an extension of the central nervous system. ... If we are unaware of the mediaa#39;s impact on our culture, the slogan declaring that the medium is the message is likely to sound a anbsp;...

Title:Media Effects Research: A Basic Overview
Author:Glenn Sparks
Publisher:Cengage Learning - 2015-01-01


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