Media Globalization and the Discovery Channel Networks

Media Globalization and the Discovery Channel Networks

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This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the worlda€™s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.... Seat, car Advertising: Grime and Lime, cleaning liquid Advertising: Yellow Pages Advertising: Car insurance online ... Volkswagen, car Discovery Channel ident Program: American Chopper (segment 3) Discovery promo for The Garage onanbsp;...

Title:Media Globalization and the Discovery Channel Networks
Author:Ole J. Mjos
Publisher:Routledge - 2009-09-10


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