Media Impact: An Introduction to Mass Media, 2013 Update

Media Impact: An Introduction to Mass Media, 2013 Update

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todaya€™s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in todaya€™s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insidera€™s look at what ita€™s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Media/Impact CULTURE After Recalls, Toyota Monitors Social Media to Protect Its Reputation By Michael Bush According ... the automaker has actually grown its Facebook fan base more than 10 percent since late January [2010], around the time of the marketera#39;s Jan. ... to Toyotaa#39;s ability to quickly pick up one of the most important tools in a crisis-communications handbook: social media. ... 22 alone, it tweeted 34 messages (by contrast, Honda has more than 300, 000 Facebook fans ).

Title:Media Impact: An Introduction to Mass Media, 2013 Update
Author:Shirley Biagi
Publisher:Cengage Learning - 2012-04-03


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