Media Programming: Strategies and Practices

Media Programming: Strategies and Practices

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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Twitter has actually changed the way many people watch television in a big way a€”especially during special events like the Super Bowl or the Academy Awards. ... TV, which uses a program schedule grid of programs currently showing that then leads to an unedited Twitter stream of comments ... Tunerfish is a phone app started by Comcast (who has very deep pockets) that is much like Twitter in the way itanbsp;...

Title:Media Programming: Strategies and Practices
Author:Susan Eastman, Douglas Ferguson
Publisher:Cengage Learning - 2012-03-09


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