Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business Strategy

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With todaya€™s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a companion website that includes a sample syllabus, sample PowerPoint presentations, and links to relevant professional associations.... is steadily transforming the business of television broadcasting by allowing users to manage and record their favorite television programs. DVRs allow users to fast forward through the various recorded advertisements. ... In the field of telephony, ATaamp;T, once the largest corporation in the world, has undergone a major transformation. ... We now have telephone companies like ATaamp;T and Verizon offering video services to the home using an Internet Protocol Television platform in directanbsp;...

Title:Media, Telecommunications, and Business Strategy
Author:Richard A. Gershon
Publisher:Routledge - 2013-07-18


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