Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X and Y.... with a program called Genesis but quickly got serious about learning how to best reach the Connected Generation. Genesis failed on several fronts. The cars lacked distinction beyond an affordable price point, but more important, Toyota failed to understand this sophisticated young ... remote keyless entry; privacy window tinting; full aground effectsaastyle body valances; and a monster sound system.
|Title||:||Mind Your X's and Y's|
|Author||:||Lisa Johnson, Cheri Hanson|
|Publisher||:||Simon and Schuster - 2006-08-29|