MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.When Lexus asked Americans for their best prescription for spring fever, their top six answers were: ^ ^Companies gather primary data ... the first time; is used for solving the particular problem under investigation however, the rapid development of the Internet has eliminated ... up and sold (on AllNetResearchers. com) for $350 per chapter, significantly boosting the overall revenue generated by the report.
|Title||:||MKTG 2007-2008 Edition|
|Author||:||Charles W. Lamb, Joseph F. Hair, Carl McDaniel|
|Publisher||:||South-Western Pub - 2007-02|