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4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Copyright 2015 Cengage Learning. All Rights ... After the purchase, if the student gets new information about an alternative brand, such as an Apple MacBook Pro, he or she may distort the information to make it more consistent with the prior view that the Vaio is just as good as the MacBook Pro, if not better. Businessanbsp;...

Title:MKTG 8
Author:Charles Lamb, Joe Hair, Carl McDaniel
Publisher:Cengage Learning - 2014-02-10


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