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MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they wantaˆ’including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time. Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.information about an alternative brand, such as an Apple MacBook Pro, he or she may distort the information to make it more consistent with the prior view that the Dell is just as good as the MacBook Pro, if not better. Business travelers who are ... How many new services will discounter Target need to add before consumers perceive it as a full-service department store? How many sporty features willanbsp;...

Title:MKTG 9
Author:Charles Lamb, Joe Hair, Carl McDaniel
Publisher:Cengage Learning - 2015-01-22


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