Mobile Commerce

Mobile Commerce

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This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.Mobile commerce is being driven by a number of distinct yet interrelated forces on the consumer demand side. As we have noted ... In Europe, a user calling a cell phone pays the call charges, whereas in the United States the cell phone user pays incoming call charges. As a result ... phone usage. The breakthrough growth factor in many mobile service markets has been prepaid voucher (PPV) contracts.

Title:Mobile Commerce
Author:Paul May
Publisher:Cambridge University Press - 2001-04-19


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