We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologiesaand ensuring their security against potential attackersarequires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.Thus, consumer decision-making is a rational process of economics of information search and evaluation. ... of alternatives (evoked set), evaluation result and when buying, post-purchase evaluation (Schiffman aamp; Kanuk, 2009). ... AMR can effect consumer perception about evaluating the desired and actual state, and can drive active or latent a#39;problem recognitiona#39; and also offer solution to the problem.
|Title||:||Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications|
|Author||:||Management Association, Information Resources|
|Publisher||:||IGI Global - 2015-09-30|