To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If youare new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If youare already a modeler, programmer, or manager, it will teach you crucial skills you donat yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizationsanot complex math. Thomas W. Miller, leader of Northwestern Universityas pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of todayas key applications for predictive analytics, delivering skills and knowledge to put models to workaand maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Milleras unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. Youall learn why each problem matters, what data are relevant, and how to explore the data youave identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. Youall walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much moreBusiness Problems and Solutions with R, Revised and Expanded Edition Thomas W. Miller. Simon, H. A. ... Statistical Methods (eighth ed.). Ames ... On the probability of winning a football game. ... Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences from Texts and Transcripts, Chapter 2, pp. 35a54 ... Retrieved from the World Wide Web at http:// arxiv.org/pdf/ 1206.3776v5.pdf.
|Title||:||Modeling Techniques in Predictive Analytics|
|Author||:||Thomas W. Miller|
|Publisher||:||FT Press - 2014-09-29|