Module 7: Persuasion

Module 7: Persuasion

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This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective. PERSUASION can be customized with any of our best selling Business Communication books. You may also combine this text with several other texts in the series to create a course-specific Managerial Communication text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A Sonicare toothbrush ad begins, a€œSimplicity is knowing a healthy smile can lead to a healthy life. ... organizations are advertising in less traditional ways in an effort to build brand loyalty and establish lasting relationships with their customers.

Title:Module 7: Persuasion
Author:James O'Rourke, Sandra Collins
Publisher:Cengage Learning - 2008-03-21


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