Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.in the global marketplace, then MSU is the top school to consider for a PhD in marketing. Publish or Perish Every MSU Marketing PhD student remembers their first class with Cornelia Droge, another recognized scholar in innovations.
|Title||:||MSU Contributions to International Business and Innovation|
|Publisher||:||Emerald Group Publishing - 2009-01-27|