Multinationals and Global Consumers

Multinationals and Global Consumers

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International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. Multinationals and Global Consumers is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.He received his PhD from National Taiwan University. ... His research interests include global business and strategy, business strategies in emerging markets and international entrepreneurship. ... publications in conference proceedings and journal, such as Financial Management and Journal of International Management.

Title:Multinationals and Global Consumers
Author:T. S. Chan, Geng Cui
Publisher:Palgrave Macmillan - 2013-11-14


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