Music Marketing

Music Marketing

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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other CDs or a€œadvancesa€ that at one time were sent to retailers, writers at press, or music directors at radio to help build the buzz prior to an artista#39;s proper release. ... andpress, but because the record was a live release recorded two years prior, the shipping, sales, and manufacturing projections were relatively low. ... Sales went from 400 to closeto3, 500a week(with muchofthe salescoming from Amazon) !

Title:Music Marketing
Author:Mike King
Publisher:Hal Leonard Corporation - 2009-08-01


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