Mustang and the Pony Car Revolution

Mustang and the Pony Car Revolution

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Introduced at the opening of the New York Worlda€™s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar categorya€”the a€œpony cara€a€”which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Forda€™s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the Worlda€™s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.In my 25 years with Ford Motor Company Public Relations, I was never a member , specifically, of the Ford Divisiona#39;s PR office, ... engineers, stylists, and marketers had been working on a new car concept that, in April 1964, a mere two years later, ... The internal code name for the Mustang, by the way, was a€œSpecial Falcon , a€ perhaps because the new sporty coupe was ... I did order five Mustangs as my company cars: 1967 six-cylinder manual transmission convertible, yellow with blackanbsp;...

Title:Mustang and the Pony Car Revolution
Author:Michael W.R. Davis
Publisher:Arcadia Publishing - 2014-04-07


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