The authors describe in detail what makes todayas online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together alessons learneda from the last 10 years, and give readers a tour of the future of online selling.Value is placed on good service in all of the channels, regulated by a crosschannel service monitor. The companys ... Next (www.next.co.uk) came into being with the takeover of the Kendalls Rainwear Shop in 1981 as a retail business for womens clothing. ... Finally, customer service is conducted online or in the store for the sake of efficiency. Topshop ... 197 Success Stories in New Online Retailinganbsp;...
|Title||:||New Online Retailing|
|Author||:||Gerrit Heinemann, Christoph Schwarzl|
|Publisher||:||Springer Science & Business Media - 2010-11-01|