New Online Retailing

New Online Retailing

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The authors describe in detail what makes todaya€™s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together a€œlessons learneda€ from the last 10 years, and give readers a tour of the future of online selling.Value is placed on good service in all of the channels, regulated by a crosschannel service monitor. The companys ... Next ( came into being with the takeover of the Kendalls Rainwear Shop in 1981 as a retail business for womens clothing. ... Finally, customer service is conducted online or in the store for the sake of efficiency. Topshop ... 197 Success Stories in New Online Retailinganbsp;...

Title:New Online Retailing
Author:Gerrit Heinemann, Christoph Schwarzl
Publisher:Springer Science & Business Media - 2010-11-01


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