New Perspectives on E-commerce

New Perspectives on E-commerce

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Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.Case 3. Huggable Joys You are the assistant to Cathy Zhu, president of Huggable Joys, a com- Explore pany that manufactures and sells small stuffed animal toys. Cathy has ... Click the Tutorial 6 link, and then click the Case Problems link.

Title:New Perspectives on E-commerce
Author:James T. Perry, Gary P. Schneider
Publisher:Course Technology Ptr - 2000


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