This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.For example, Ramlal may look for the products of Videocon, Onida, LG that are available with the dealers and may finally ... For example, Ramlal may see whether LG has a service centre nearby, in the event of the product needing servicing.
|Title||:||New Perspectives on Rural Marketing|
|Publisher||:||Jaico Publishing House - 2002-01-01|