During the last decades the globalization, the intensified competition and the rapid changes in the socio-economic and technological environment had a major impact on the global economic, financial and business environments. Within this environment, it is clear that banking institutions worldwide face new challenges and increasing risks, as well as increasing business potentials. The recent experience shows that achieving a sustainable development of the banking system is not only of interest to the banking institutions themselves, but it is also directly related to the development of the whole business and economic environment, both at regional and international level. The variety of new banking products that is constantly being developed to accommodate the increased customer needs (firms, organizations, individuals, etc.) provides a clear indication of the changes that the banking industry has undergone during the last two decades. The establishment of new products of innovative processes and instruments for their requires the implementation efficient management. The implementation of such processes and instruments is closely related to a variety of disciplines, advanced quantitative analysis for risk management, information technology, quality management, etc. The implementation ofthese approaches in banking management is in accordance with the finding that empirical procedures are no longer adequate to address the increasing complexity of the banking industry.Banking. Sector. M. Vlachopoulou1, V. Manthou1, O. loannidis2 1 University of Macedonia Department of Applied ... The aim of this paper is to identify the goals of an integrated banking CRM system, to analyze the information needed from both ... Keywords Customer Relationship Management (CRM), Banking marketing.
|Title||:||New Trends in Banking Management|
|Publisher||:||Springer Science & Business Media - 2002-04-01|