Nigeria Journal of Business Administration

Nigeria Journal of Business Administration

4.11 - 1251 ratings - Source

It tested well on cleaning, but Maytag thought it fell short in improving other consumer benefits. ... Relevant needs focused on cleaning, removing stains, caring for fabric, and saving water or energy. ... The main qualifying dimension was the ability to pay for a dependable washer that provided superior cleaning. ... The plan also differentiated Neptune with an unprecedented level of after-sale support.

Title:Nigeria Journal of Business Administration
Publisher: - 2006-01


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