To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable alikesa and asharesa for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they areaanother channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: acHow to stop being a wimp and make the switch from a passive content presence into an active conversion tool acHow to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) acCreating raving fans that create introductions to their networks acHow to move cold social media traffic into customers acThe role of paid media and how to leverage social media advertising to drive salesfor the shoesaadecked out with luxe textures, metallic accents, and highshine studsaaso Michael Kors decided it would make Facebook a key focus. ... million incremental users aware of the sneaker ac A 16point increase in association of Michael Kors with aJet. Set. Go. ... Herea#39;s how you make a furnace sexy: Make your offer exclusive, special, and timelimited, and watch your audience behave differently.
|Title||:||No B.S. Guide to Direct Response Social Media Marketing|
|Author||:||Dan Kennedy, Kim Walsh-Phillips|
|Publisher||:||Entrepreneur Press - 2015-11-16|