No B.S. Guide to Direct Response Social Media Marketing

No B.S. Guide to Direct Response Social Media Marketing

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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable a€œlikesa€ and a€œsharesa€ for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they area€”another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: a€cHow to stop being a wimp and make the switch from a passive content presence into an active conversion tool a€cHow to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) a€cCreating raving fans that create introductions to their networks a€cHow to move cold social media traffic into customers a€cThe role of paid media and how to leverage social media advertising to drive salesfor the shoesa€”a€œdecked out with luxe textures, metallic accents, and highshine studsa€a€”so Michael Kors decided it would make Facebook a key focus. ... million incremental users aware of the sneaker a€c A 16point increase in association of Michael Kors with a€œJet. Set. Go. ... Herea#39;s how you make a furnace sexy: Make your offer exclusive, special, and timelimited, and watch your audience behave differently.

Title:No B.S. Guide to Direct Response Social Media Marketing
Author:Dan Kennedy, Kim Walsh-Phillips
Publisher:Entrepreneur Press - 2015-11-16


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