A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.An Action Guide to Gaining Competitive Advantage J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill. Structure, 23a24 Style, Harley Davidson, 34a35 Success factors, strategic analysis, 135a136 Superior assets, competitive advantage, 172 Superior competencies, competitive advantage, 171a172, 174 Superior customer value, enduring principle, ... Trade-off analysis, pricing, 354a 355 Trading up customers product range strategy, 182 segmentation, 217 Training, financial view, anbsp;...
|Author||:||J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill|
|Publisher||:||Routledge - 2004|