Offensive Marketing

Offensive Marketing

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A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.An Action Guide to Gaining Competitive Advantage J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill. Structure, 23a€“24 Style, Harley Davidson, 34a€“35 Success factors, strategic analysis, 135a€“136 Superior assets, competitive advantage, 172 Superior competencies, competitive advantage, 171a€“172, 174 Superior customer value, enduring principle, ... Trade-off analysis, pricing, 354a€“ 355 Trading up customers product range strategy, 182 segmentation, 217 Training, financial view, anbsp;...

Title:Offensive Marketing
Author:J. Hugh Davidson, Warren J. Keegan, Elyse Arno Brill
Publisher:Routledge - 2004


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