Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.Athlete spokespeople are uniquely qualified to provide insight about products or services, especially when promoting those that contributed to their achievements. ... For instance, former Dallas Cowboys All-Pro wide receiver Michael Irvin was arrested with drugs and prostitutes. ... However, for the 13 small Toyota dealerships that had retained Irvina#39;s services for 8500, 000 and integrated him into a seriesanbsp;...
|Title||:||On the Ball|
|Author||:||David M. Carter, Darren Rovell|
|Publisher||:||FT Press - 2003|