Successful online communities donat just happen by themselves. Theyare the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. Youall learn how to: ac identify the business objectives for your online community ac develop a community strategy to recruit and retain members ac create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate ac take advantage of free advertising opportunities ac use communities to gain market insights and establish a direct line to your customer base In addition, youall discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. Youall also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons theyave learned and the secrets of their success.Users do not want to read an instruction manual. ... Nintendo, Apple, BMW, Lego, and Maamp;Ma#39;s are examples of brands with a high level of 44 PART ONE ONLINE COMMUNITIES Analyze Your Competition Define The Role Of Your Brand.
|Title||:||Online Communities Handbook|
|Author||:||Anna Buss, Nancy Strauss|
|Publisher||:||New Riders - 2009-03-06|