More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.Ita#39;s a kind of newsfeed that you can send to an RSS reader so you can look through all your RSS feeds in one neat and tidy place. Search ... You may take to it easily because ita#39;s such a simple, visual tool, but if youa#39;re uncomfortable about learning how to work with Yahoo! ... The benefits can far outweigh the discomfort, once you create your specialized feeds. ... In my case, Ia#39;m creating a badge for my website where I can share all kinds of information about my favorite dog breed: theanbsp;...
|Title||:||Online Reputation Management For Dummies|
|Author||:||Lori Randall Stradtman|
|Publisher||:||John Wiley & Sons - 2012-09-11|