Online video usage in the US is up considerably in 2011 from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45% year-over-year, according to new data from The Nielsen Company. Although the number of unique online video viewers only increased by 3.1% from January 2010, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. People read less and less and rely on video more and more in virtually every aspect of their lives. Video's the Edge... will impart current best practices to illustrate how video can 'bring a brand's personality to life' through custom-tailored spokesperson and rectangular video 'snacks' which help put a human face on a brand. In essence, Video's the Edge... covers how to strategically coordinate video production, delivery and optimization for the first time to truly revolutionize the art of engagement. This is a marketer's guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO. Video's the Edge... addresses how video differs from using graphics, extensive copy, photos, or icons in ads and on Websites and the steps that are needed to move away from these static tools to dynamic video executions, efficiently and effectively. The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald's, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Video's the Edge... will share their methodologies and creative secrets, updates and upgrades for the new video age.Author Unknown, a3D Animation StudioaWhat Goes on Behind Those Closed Doors, a squidoo.com, 2012, ... Unknown, aFinal Cut Pro 5 User Manual, a scribd. com, 2005, http://www.scribd.com/doc/29329947/Final-Cut-Pro-User-Manual.
|Title||:||Online Video Revolution|
|Publisher||:||Palgrave Macmillan - 2012-12-11|