Outside in

Outside in

4.11 - 1251 ratings - Source

Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of a€œcustomer servicea€ through every facet of the company, from finance to legal to marketing.Until recently, Comcast was his only option for cable service. ... The direct mail and television ads were relentless. ... hea#39;d wasted an hour trying to fix the problem before calling customer service to discover that there was a network outage.

Title:Outside in
Author:Harley Manning, Kerry Bodine, Josh Bernoff
Publisher:Houghton Mifflin Harcourt - 2012


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